Our Festival relies heavily on sponsorship from businesses and private citizens throughout our community. Without these sponsorships, we would not be able to present the world-class festival that it is! We invite you to become a sponsor of the Burlington Jazz'n Blues Festival 2008 today! We're confident that the sponsorship programs we are proposing will encourage customer loyalty and demonstrate your relevance to consumers.
The spectacular waterfront at Spencer Smith Park and the views of majestic Lake Ontario offer an amazing backdrop to the Festival, which can hold more than 50,000 people at any one time. This young festival has already been critically acclaimed and earned the support over the years of major industry institutions like
FibreWired Burlington Hydro Communications, Bell ExpessVu, GoodLife Fitnes, Performing Arts Burlington, local government and tourism agencies worldwide. Not only will you directly reach ten's of thousands of enthusiastic music lovers in the Hamilton-Burlington-Niagara
regions (known as a Golden Horseshoe), but also the Greater Toronto Area. Geographically, we are strategically located within a 500-mile radius of over 120million people.
The performer line-up for all festival dates this year will be announced at the media launch in late June, 2007 – it would be great to be able to include your name as a sponsor.
Several Packages and Benefits are available by calling 905-545-8909
Benefits from being a Community Sponsor
Participate in a proven, highly visible & well attended event
Turn-key, demographically specific, title event sponsorship programs
Public Relations opportunities: Corporate image enhancement through grass-roots community involvement
Radio and television interview opportunities
Direct access to consumers through on-site product distribution and sampling
Cross-promotional opportunities
Advertisement in Festival "Official Program Magazine"
Promote your product/service/concept to Burlington & surrounding communities
Couponing opportunities
Client and vendor hosting opportunities
Company staff participation opportunities
Be a part of this high-profile outdoor music concert venue, with various ongoing live entertainment activities throughout the entire week and associate your brand/company with a high quality first-class music event.
Attractive Consumer Profile
Started in 2004 with over 20,000 in attendance (over three days)
Estimated attendance in 2007 - 45,000 (over three days)
Target for 2008 - up to 100,000 (over three days)
Middle & upper middle class adults & families
Over 750,000 in primary market
Over 5,000,000 in GTA event promotional area alone
“Burlington Jazz'n Blues Festival” is an anticipated summer event!
Potential Target Market Reach
The Festival offers your company a most conducive atmosphere for prospective customers to receive YOUR message. Our market has
access to a labour force of over 750,000 people who live, work and play within a commutable distance of the Golden Horseshoe. Our perfectly positioned target market has the potential to reach cities like Toronto, Montreal, Windsor-Detroit, Buffalo and New York City. Our study of last year's attendees show them to be a well-educated high-income audience mainly between the ages of 26-65.
The city of Burlington, Ontario, is served by the Burlington Transit bus system, taxi services, the VIA Rail and GO Transit railway services, and boasts one of the most travelled highway systems in North America including the Queen Elizabeth Way, Highway 403, Highway 401, and
Lake Shore Boulevard, an east-west route running along most of Toronto's waterfront straight into Burlington. Burlington is also in close proximity to three major airports, Toronto Pearson International Airport, the
Buffalo Niagara International Airport, and the Hamilton International Airport.
In recent years Burlington has been one of the fastest growing areas of Canada,
The region by the lake has a number of expensive homes while the rest of the community is mostly upper- middle class suburbs.
In 1989, Burlington signed a twin city declaration with Itabashi, a ward of Tokyo, Japan. Apeldoorn (the Netherlands) is also a twin city of Burlington, while Myrtle Beach, South Carolina, USA is a sister city.
Burlington Demographics
In mid-2001, the city of Burlington, Ontario, had a population of roughly 150,836 people, with children under five representing 5.8% of the population and residents 65 and older representing 14.0% of the population. The average age was 38.5, and 51.6% of the population was female and 48.4% female. The majority of Burlington's population, 91.9%, is Caucasian, mostly Irish, Scottish, German and English. Roughly 80% of Burlington's residents declared themselves as Christian in the 2001 census.
Television stations
Crossroads Television System (CITS-TV) is based in Burlington with studios on the North Service Road near the junction of the QEW, 403 and 407.
Television station CHCH Tv serves Hamilton, Halton and Niagara, thus including Burlington. CHCH also has a reach of millions of people in throughout Ontario and also broadcasts to Bermuda.
Burlington has a local community channel provided by the cable provider, Cogeco.
Radio
One radio station, 107.9 FM (CJXY), is licensed to Burlington and another, Wave 94.7 FM Smooth Jazz (CIWV), to "Hamilton/Burlington." Both presently broadcast from studios in Hamilton. Burlington listeners are also served by stations such as JAZZ FM 91.1 (CJRT), one of the most listened to jazz radio stations in North America.
That audience is not only on the rise; it's different from most radio audiences: 64% are more likely than the average radio listener to have completed their post graduate degree. 48% are more likely to earn a personal yearly income of $100,000 to $149,999 - providing them with high discretionary income for luxury items. (Source: BBM Toronto Central adults 35 to 54)
Local Print media
InBurlington
Metroland Media Group including the Hamilton Spectator
Burlington Post
Burlington Life
Snap Burlington
Hamilton's VIEW Magazine
Toronto's NOW and EYE Magazines
Numberous travel and tourism magazines
Burlington's economic strength is the diversity of its economic base, mainly achieved because of its geography, proximity to large industries in southern Ontario (Canada's largest consumer market), its relationship to the Greater Toronto Area market and Hamilton, and its transportation infrastructure. The city has a robust economy with potential for future growth - it is located at the hub of the Golden Horseshoe, an international economic powerhouse, and is largely driven by both the automotive and financial sectors. The city is mostly suburban and automobile dependent.
There are also many specialty shops, boutiques and destination stores in Burlington.
The popular and busy Village Square is a known tourist spot. A unique outdoor dining, shopping and cultural destination in the heart of downtown Burlington which enjoys the close proximity of many annual lakefront activities that take place in Spencer Smith Park attracting hundreds of thousands of visitiors throughout the summer months.
Burlington Coastline on Lake Ontario
There are 75 parks (800 acres) within the city, the largest being Spencer Smith Park, the official location of the Burlington Jazz'n Blues Festival. The park is located on the shore of Lake Ontario, and is going through large scale renovations. Burlington shares the Royal Botanical Gardens, Canada's largest botanical garden with neighbouring Hamilton Cootes Paridise & Burlington Bay, which incorporates both untamed and cultivated landscapes. These enivornmental features all lie
at the western tip of Lake Ontario.
The Burlington Art Centre shows various exhibits throughout the year from local to national talent, including the renowned Canadian artist Robert Bateman. The Joseph Brant Museum and Ireland House are also popular attractions.